Ropto harnesses the power and scale of advertising platforms to deliver revenue from your lead engagement.


A Little bit About Ropto

Ropto is an innovative, real time lead generation company with a unique approach. Our expertise allow us to confidently fix the cost of our leads meaning our clients can budget more effectively.

We only deal with the large scale platforms that matter; predominantly Facebook and Native channels.

This approach enables businesses to cost effectively benefit from digital channels, previously deemed too difficult to deliver on.

In the beginning

Ropto possesses an advanced understanding of Facebook’s advertising algorithm, including auction manipulation to ensure advert delivery and audience optimisation for every campaign.

We have established an envious relationship with Facebook, allowing for early access and whitelisting to new features within Facebook’s advertising environment. This includes beta testing new products and providing feedback on how Facebook can improve on these new features.

Ropto has

£22
Million+
Spent
6
Billion+
Impressions
1
Million+
Leads generated

Where we are now

Facebook is one of our largest sources for leads, but we also harvest platforms including Twitter, Taboola, Outbrain and Yahoo.

Although our model works in many sectors, Ropto owns brands within

  • Automotive

  • Personal Finance

  • Cosmetic Surgery

  • Claims

  • Education

Delivering International Leads

Ropto delivers traffic for both UK and international clients using our bespoke software and proprietary data assets

What we do

Create
Ad Copy

Deliver optimised adverts & landing pages in real-time

Deliver
Leads

Industry Leading Validation & Verification tools

Predominantly
CPL Model

Can also deliver CPM, CPI, CPC if required

Data
Security

Data transferred & held securely

How we do it differently

  • 1

    Proprietary Software

  • 2

    Effective Creative Designed for Response

  • 3

    Optimised and Innovative Targeting Strategies that are scalable

  • 4

    Optimisers on your campaign 0600-0000hrs 7 days a week

Campaign Set Up

A simple 5 stage process is all that is required in order to go live. Defining the goals, operational setup and any compliance requirements for the client allows Ropto to accurately plan for execution of the campaign. Open dialogue with the client on the quality of the leads generated is also very important so that constant improvements can be made.

  • 1

    Consult with Client

  • 2

    Creative Set up

  • 3

    Lead Delivery API

  • 4

    Media Optimisers Briefed

  • 5

    Campaign Goes Live

Case study 1

Objective

To continually deliver a high volume of converting leads at a fixed CPL across different product verticals.

Execution

Complete control of the ad creative, landing page and customer journey to the conversion point led the client to increase their marketing budget by over 300%.

Results

The client became market leader, 3 times the size of its next largest competitor as a result. Their social footprint now stands at over 6.2 billion impressions.

Case study 2

Objective

To generate as many app installations for a brand new driving telematics app.

Execution

Using RoptoRealTime™, audience targeting and ad creatives were optimised to complete the client’s requirements in just 12 days.

Results

Increased the number of app installations by 838%.

Case study 3

Objective

One month to generate a capped daily amount of leads in South America within the cosmetic surgery vertical.

Execution

Creation and optimisation of ad creative for each country’s dialect and accurate audience targeting.

Results

Captured 12.5% of the market in one of the countries and delivered 2.1 million social impressions for FREE.